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FERRAGAMO Renamed And Renewed: First Results Of The Brand Rejuvenation Strategy Have Emerged

The storied Italian label has debuted a new name and logo. The strategy is to reach Gen Z and millennials — spearheaded by rising star Maximilian Davis.

FERRAGAMO Renamed And Renewed: First Results Of The Brand Rejuvenation Strategy Have Emerged
The storied Italian label has debuted a new name and logo. Photo: Courtesy of Ferragamo

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