Luxury Brands Label Chinese ‘Daigou’ Spending ‘Short-sighted’
The existence of the Chinese daigou market has long been a headache for luxury brands who want to gain control over their profits.
The Donghwa Duty Free store in Seoul. South Korean duty-free retailers have been able to curb loses through 'daigou' buyers, who resell the purchased goods in China. Photo: Shutterstock
The Donghwa Duty Free store in Seoul. South Korean duty-free retailers have been able to curb loses through 'daigou' buyers, who resell the purchased goods in China. Photo: Shutterstock