Key Takeaways From The Webinar 'Big In China: Brand Collaboration'
Jing Daily recently hosted a discussion on cross-branded releases with Olivia Plotnick of Wai Social, APPortfolio’s Keith Wong, and artist Scarlett Yang.
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- Use collaboration to create newness that you can’t replicate in-house
- Make brand background checks your top priority
- When working with KOLs, always have a backup plan
- Think of ways that you can connect both social media accounts through the marketing content
- Don’t underestimate Gen Z in China
- Recommended
- Dig Deeper