How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Photo: Shutterstock
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Photo: Shutterstock
Contents
- Revenues of influencers outside China
- we can assume an Instagram influencer with a following of 1 million followers will charge somewhere between 1,000 to 5,000 for a post, depending on the level of engagement.
- 40,000 to 500,000 yearly revenue.
- YouTube influencer with 1M followers could collaborate at most with around 10-20 brands every year, generating 50,000 to 200,000 in revenues.
- a YouTube influencer with 1 to 2 million followers can expect to generate around 60,000 to 200,000 per year from his or her channel
- only about 2,000 per influencer and per year on average
- Revenues of influencers in China
- CPC/CPM (cost per click/cost per impression) advertising is less developed in mainland China
- Followers of Chinese influencers are much more tolerant toward advertising.
- That’s 9 million of yearly revenue solely from WeChat advertising
- 1.8 million per year of revenue from Weibo advertising.
- So, who is better off?
- Which influencers are ideal for brands?
- Conclusion
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