Skip to content

Brands can’t overlook Kanye and A$ap Rocky’s influence on Chinese streetwear

From Playboy Carti's ‘opium style’ to A$ap Rocky and Kanye, Western rappers continue to have a major impact among Chinese Gen Z streetwear fans.

Brands can’t overlook Kanye and A$ap Rocky’s influence on Chinese streetwear
In Alessandro Michele's Gucci era, A$ap Rocky stars in Gucci's 2020 campaign. Photo: Gucci

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login