Brands can’t overlook Kanye and A$ap Rocky’s influence on Chinese streetwear
From Playboy Carti's ‘opium style’ to A$ap Rocky and Kanye, Western rappers continue to have a major impact among Chinese Gen Z streetwear fans.
In Alessandro Michele's Gucci era, A$ap Rocky stars in Gucci's 2020 campaign. Photo: Gucci
In Alessandro Michele's Gucci era, A$ap Rocky stars in Gucci's 2020 campaign. Photo: Gucci