Reports

    Feng Chen Wang’s 5th Ugg collection: Lesson in partnerships

    It’s a week of collab reunions, featuring Billionaire Boys Club x Li-Ning, Staffonly x Casetify, and Feng Chen Wang x Ugg.
    Feng Chen Wang has become one of Ugg’s most prolific global collaborators. Image: Feng Chen Wang x Ugg 2023
      Published   in Fashion

    In a week of brand collaboration reunions, trailblazing Chinese designer Feng Chen Wang has released her fifth collection with Ugg at Paris Fashion Week Men’s.

    Meanwhile, fellow Shanghai label Staffonly has joined forces with Casetify for a second time, and Billionaire Boys Club has co-designed another Li-Ning collection, just in time for summer vacations.

    Read on for our verdict on these and subscribe here to receive these updates and more collaboration highlights to your inbox every Tuesday.

    Feng Chen Wang x Ugg#

    Chinese-born, London-based designer Feng Chen Wang reinterprets an Ugg classic for her latest PFW collection. Image: Feng Chen Wang
    Chinese-born, London-based designer Feng Chen Wang reinterprets an Ugg classic for her latest PFW collection. Image: Feng Chen Wang

    Details: Ugg Tasman footwear collection, Spring 2025

    Social context: Feng Chen Wang has 30,100 fans on Xiaohongshu, and Ugg has 70,000. #fengchenwang has over 9 million reads, and #ugg has 14.6 million.

    Verdict:

    • The Feng Chen Wang x Ugg partnership, now in its fifth iteration, has established itself as a thriving and influential collaboration in the fashion world. Since 2020, the recurring team-up has continuously emphasized Feng Chen Wang’s DIY DNA and Ugg’s signatures.
    • Each shoe is a statement piece that bridges the gap between functionality and artistic expression — the latest design appears, in some instances, elevated on an eye-catching sculpted base.
    • Ugg’s strategic approach to collaborations has proven to be successful at reinterpreting and reinvigorating its brand identity. By inviting designers like Feng Chen Wang to bring their distinct perspectives, Ugg continues to innovate and remain relevant in the competitive fashion landscape.

    Li-Ning x Billionaire Boys Club#

    Li-Ning partners with Billionaire Boys Club to put a new spin on beach style. Image: Li-Ning
    Li-Ning partners with Billionaire Boys Club to put a new spin on beach style. Image: Li-Ning

    Details: Collection, June 25

    Social context: Li-Ning has 54,600 fans on Xiaohongshu, and #BillionaireBoysClub has 1.2 million views. On the same platform, #Li-Ning 1990 (李宁1990) has 32.4 million reads.

    Verdict:

    • The third collaboration between Li-Ning and Billionaire Boys Club draws inspiration from graduation season, infusing Hawaiian vacation themes. This naturally resonates with a youthful audience embracing new beginnings.
    • Through its design, the collection invites individuals to experience the joy of lying on the beach, riding the waves, and truly savoring life. This narrative aligns with Billionaire Boys Club’s ethos of blending streetwear with lifestyle elements, creating pieces that are both fashionable and evocative of a carefree spirit.
    • This ongoing partnership blends athletic functionality with streetwear aesthetics, appealing to a broad and diverse audience. The collection’s focus on bold and vibrant designs enhances both brands’ reputations for innovation and trendsetting in the sportswear and streetwear markets.

    Staffonly x Casetify#

    The latest collab from Staffonly and Casetify celebrates consumers’ mid-year achievements. Image: Casetify
    The latest collab from Staffonly and Casetify celebrates consumers’ mid-year achievements. Image: Casetify

    Details: Phone cases, June 17

    Social context: Staffonly has 9,323 fans on Xiaohongshu, and Casetify has 153,000. While #StaffonlyxCasetify has 132,300 views, #staffonly has 4.2 million views and #casetify has 146.9 million.

    Verdict:

    • Centered around the concept of rewarding oneself for hard work, this capsule aligns with the mid-year celebration of achievements, resonating with young consumers.
    • Building on their previous collaboration showcased at Shanghai Fashion Week, Staffonly and Casetify demonstrate a strong, ongoing partnership that merges innovative tech accessories with cutting-edge fashion. Through this renewed collaboration, they reaffirm their commitment to blending practicality with style, catering specifically to fashionable workaholics who value both aesthetics and utility in their everyday tech gear.
    • By launching the new collection both online and in stores, Casetify leverages its comprehensive retail strategy to maximize accessibility and engagement. The collaboration’s visibility across multiple platforms ensures it reaches a broad audience, capitalizing on the momentum gained from exposure during Shanghai Fashion Week.
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