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Coach taps Chinese podcasters and Heytea jumps on ‘Blossoms Shanghai’ hype

This weeks brand collabs-to-know winning over Chinese consumers, from pop culture favorites to coffee stores and inspiring podcast episodes.

Coach taps Chinese podcasters and Heytea jumps on ‘Blossoms Shanghai’ hype
Leveraging the power of movie merchandise, Heytea has collaborated with Blossoms Shanghai. Photo: Blossoms Shanghai

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