Chinese billionaires are requesting cars that don’t exist yet
Personalized modifications are propelling the luxury automotive industry forward, with leading brands providing extensive customization options and new bespoke features.
Rolls-Royce’s $28 million “Boat Tail” Coachbuild from 2021 features extensive customization. Photo: Rolls-Royce
Rolls-Royce’s $28 million “Boat Tail” Coachbuild from 2021 features extensive customization. Photo: Rolls-Royce