According to Italian outlet Fashion Magazine, Gucci will adopt a see-now-buy-now model for creative director Demna’s debut collection this September. Products from the collection will be available for immediate purchase in select stores following the launch, eliminating the traditional six-month wait. The decision was reportedly made jointly by Gucci CEO Stefano Cantino and Kering Deputy CEO Francesca Bellettini. Sources suggest the rollout will span around 50 flagship stores globally, where Demna-designed menswear and womenswear will be showcased in window displays starting in September.