LVMH Deputy CEO Stephane Bianchi stated today that the French luxury group will continue investing in China, saying, “We are not worried.” He noted that while U.S. demand shows early recovery signs, trade tensions with the EU over tariff threats remain challenging. Bianchi said the company can raise prices by 2-3% annually, but pushing beyond that risks market resistance. He emphasized holding back on further price hikes for now, keeping room for future adjustments if necessary.