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Xiaohongshu to partner with JD.com following Alibaba deal

Market sources yesterday revealed that Xiaohongshu (also known as RedNote) has reached a partnership agreement with JD.com, with an official announcement expected soon. The collaboration reportedly mirrors Xiaohongshu’s recent Alibaba tie-up, allowing in-app product links to redirect users to JD.com. JD.com confirmed the news, while Xiaohongshu declined to comment. Last week, Xiaohongshu and Alibaba launched the “Red Cat Initiative” to integrate content and commerce.

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