British luxury brand Burberry received a boost as Citibank upgraded its stock to “Buy” last week — the first such move in 17 years. Citi analyst Thomas Chauvet noted that “the potential upside now outweighs the risks,” despite the stock falling nearly 70% from its peak. Removed from the FTSE 100 in 2023, investors remain cautiously hopeful. Chauvet emphasized patience is needed, but CEO Joshua Schulman’s “Burberry Forward” strategy could revive global relevance.