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Moose Knuckles names former Maia Active CEO to lead APAC

Canadian luxury outerwear brand Moose Knuckles has appointed Mia Wang as its new Chief Executive Officer for the Asia-Pacific region, effective immediately. She succeeds Eric Tosello, who previously served as executive vice president for the region over the past three years. Wang was the co-founder and CEO of Maia Active, a Chinese activewear brand often likened to Lululemon. Under her leadership, the brand expanded rapidly across both online and offline channels. In 2023, sportswear giant Anta acquired a 75.13% stake in Maia Active. Moose Knuckles entered the Chinese market in 2019 and established a strategic partnership with Bosideng in 2024 to support its regional growth.

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