Actor Dylan Wang steps up as Guerlain’s global face
French luxury brand Guerlain announced the promotion of Chinese actor Dylan Wang from its fragrance ambassador to global brand ambassador on February 14. The announcement coincided with the launch of the fourth generation of Guerlain’s Abeille Royale skincare product. The new product reportedly contains trace elements sourced from three islands and three types of black bee honey, aimed at enhancing skin repair. During Guerlain's promotional event on JD.com, customers who purchase the product may receive limited-edition postcards and themed digital skins. Wang has 22.47 million followers on Weibo.