Dior has appointed Liu Yuxin as its global brand ambassador. Known for her dynamic approach to dance and her fusion of traditional Chinese culture with contemporary styles, Liu is a singer, music producer, and professional dancer. She rose to fame in 2020 as a member of the girl group THE9 and is set to release a new album and perform at the 2024 Coachella Music Festival. With 25.1 million followers on Weibo, Liu continues to strengthen her presence in both the music and fashion industries.