On January 9, high-end beauty brand Hourglass launched its first “Vegan Red” (纯素之红) themed exhibition in Shanghai. The event featured an immersive art installation titled “Take Over Shanghai,” created in collaboration with visual artist Andrés Reisinger. Reisinger’s “Take Over” series, known for its drapery-inspired installations, has been showcased globally and explores the intersection of digital and physical art. The exhibition coincides with the release of RED 0, a new shade in Hourglass’s Confession Ultra Slim Lipstick line.