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Rado taps Tan Jianci as global brand face

Swiss watch brand Rado, founded in 1957, has announced actor-singer Tan Jianci as its global brand ambassador. In the new campaign, Tan wears the True Thinline “White Square” and “Black Square” watches, showcasing his unique perspective on art and time, while marking the next moment of authenticity. Moving forward, Rado will collaborate with Tan Jianci on a timeless journey. Tan Jianci has 17.535 million followers on Weibo.

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