The Spanish beauty and fashion group Puig has announced an extension of its partnership with the renowned British makeup artist brand Charlotte Tilbury. Under the new agreement, Puig will gradually assume full ownership of the brand by early 2031. Puig initially acquired a majority stake in Charlotte Tilbury in 2020 for approximately 1.2 billion British pounds, while the eponymous makeup artist retained a minority stake in her cosmetics and skincare brand. Since the acquisition, Charlotte Tilbury’s net sales have more than doubled, with the brand demonstrating significant influence in the digital space.