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Chinese fast fashion brand UR expands in Southeast Asia

Chinese fast fashion brand UR (Urban Revivo) has opened its largest overseas store this week in Bangkok, Thailand. Located within the One Bangkok project, a new landmark in the city, the store spans approximately 2,700 sqm. Currently, UR operates around 20 overseas stores, primarily in Southeast Asian countries such as Thailand, Singapore, the Philippines, and Malaysia, with four stores already established in the Thai market. The group plans to expand the total number of its overseas stores across all its brands to 200 within the next five years.

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