China’s high-end fragrance brand To Summer, in collaboration with Audi, has launched the “Contemporary Young Creators: Path to Innovation Award.” The award aims to encourage young creators and teams aged 18 to 45 to innovate and explore the fusion of Eastern and Western cultures, while reflecting on and practicing original creativity. This year’s award will focus on the two key themes of “East-West Encounter” and “Original Power,” gathering unique original works in culture, art, and design from various fields including novel, poetry, film, painting, sculpture and other creative formats for selection and recognition. The entire collection, evaluation, and announcement process will take place between December 2024 and March 2025.