Brooks Brothers has launched a Chinese New Year collection in collaboration with the symbolic Booker Snake, incorporating themes of wisdom and mystique into its designs. The collection features classic knitwear and T-shirts adorned with collegiate-inspired cartoon motifs, as well as red and gold knit pieces with subtle Booker Snake imagery woven into intricate patterns. Snake-inspired elements also appear in traditional Fair Isle prints, blending festive themes with the brand’s signature aesthetic. The collection is available at Brooks Brothers’ offline stores and online platforms, including Tmall, JD, and Douyin flagship stores.