Dior unveiled a 10m-tall Christmas tree in Shanghai’s Hang Lung Plaza 66, inspired by its “The Fabulous World of Dior” display at Harrods in London, on December 7. The tree, resembling a gingerbread house, features iconic Dior designs such as the Bar Suit and Junon gown, along with a cookie sculpture of Dior’s dog, Bobby. Dior’s flagship store also launched a holiday window display reflecting the tree’s theme, showcasing miniature scenes from Dior’s childhood home and fashion ateliers. The event was attended by Dior ambassadors, including actor-singers Dilraba Dilmurat and Yu Shi.