LVMH’s luxury jewelry brand Bulgari is focusing on India as a key growth market to offset the decline in demand from China. CEO Jean-Christophe Babin noted that India is expected to become one of the leading markets in the global luxury goods sector in the coming years. Currently, Bulgari operates 13 boutiques and retail points in India and plans to further expand its presence in the country. This strategic shift comes as the Chinese luxury goods market faces a slowdown. To maintain its competitiveness in China, Bulgari plans to strengthen its e-commerce capabilities, focusing on attracting high-end customers from second-tier cities, rather than increasing the number of physical stores.