The China Tourism Academy’s “2024 China Night Economy Development Report” predicts domestic nighttime tourism spending will reach 1.91 trillion RMB ($261 billion) in 2024, a 21.7% increase YoY. The report highlights supply-side efforts such as extending operating hours for attractions, museums, and public transport, formalizing night markets, offering consumption vouchers, and improving urban safety and hygiene. It calls for addressing regional imbalances, fostering cultural innovation, and developing tailored nighttime leisure products to meet growing demand.