Louis Vuitton is increasing its focus on the digital realm. To mark the first anniversary of the Discord platform, Louis Vuitton has launched an immersive game called Enigma. In this game, players receive a new puzzle every day, which they must solve to find the brand’s mascot, Vivienne, in a virtual maze. The game features a maze-solving format that highlights Louis Vuitton’s classic travel theme. Louis Vuitton joined Discord last year to share insights, interact with fans, and launched a Web3 initiative to provide exclusive content to NFT holders. The Enigma game will run from November 26 to November 30.