Influencer Li Ziqi’s surprise comeback draws 120M views
Li Ziqi (李子柒), one of China’s most popular influencers, made a surprise return to social media yesterday after a three-year hiatus, posting two new videos showcasing her craftsmanship, including transforming a shed into a woodland cloakroom and creating lacquerware wardrobe doors. Despite not updating her content since July 2021, Li’s follower count had continued to grow, with fans eagerly awaiting new posts. Upon her return, her Sina Weibo followers quickly surged to over 26.67 million, and her lacquerware video garnered 120 million views within a day. Li, known for her rural life and cultural videos, also expressed gratitude to her supporters, saying she missed them and would share more when less busy.