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Tory Burch signs up K-pop star Song Yuqi as brand rep

Tory Burch yesterday unveiled singer and dancer Song Yuqi as its new ambassador for handbags and footwear. The campaign features Song presenting the brand’s 2024 Holiday Collection, showcasing a range of styles that reflect her distinct personality. She is a member of the South Korean girl group I-dle, which debuted under Cube Entertainment in May 2018. Song Yuqi has 9.805 million followers on Weibo.

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