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De Beers signs Chinese Olympic stars as brand faces

Luxury jewelry brand De Beers announced on October 25 that athletes Zhang Yufei and Zhang Boheng had become brand friends. This partnership highlights the athletes’ resilience and commitment to excellence, reflecting the brand’s dedication to quality. Swimmer Zhang Yufei and artistic gymnast Zhang Boheng have achieved significant success in both domestic and international competitions, demonstrating their professionalism and determination. Zhang Yufei has 3.072 million followers on Weibo, while Zhang Boheng has 1.994 million followers.

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