Coach has announced young actress Xu Lu as the new brand ambassador for Coach Eyewear. Xu features in the brand’s latest campaign, which centers on the fall theme of self-expression and embracing imperfections. The campaign, shot by photographer Elaine Constantine, showcases Xu wearing Coach’s signature eyewear designs, including the Beveled C series sunglasses and optical frames. The collection combines bold, avant-garde shapes with lightweight materials, featuring the iconic Coach C logo. Xu has 14.855 million followers on Weibo.