Jewelry brand De Beers announced on October 8 that actor Zeng Shunxi had become a brand friend. In the latest advertising campaign, Zeng showcases the Dewdrop collection, which features modern designs and has been iconic since its debut in 2010. Zeng has over 23.85 million followers on Weibo and debuted as a member of the boy band Fresh Geek. He gained attention for his role in Fighter of the Destiny and has shown strong performance in various productions, establishing himself in the film and television industry in recent years.