Domestic beauty brand Judydoll yesterday announced actress Liu Haocun, 24, as its new global ambassador. Liu, recognized for her performances in films like One Second, Cliff Walkers, and Derailment, has gained popularity as a leading new-generation actress. Since its founding in 2017, Judydoll has grown significantly, achieving over 1.67 billion RMB ($227.12 million) in sales in 2023, making it the top domestic cosmetics brand and ranking among the top five in overall sales. The brand has also expanded its presence, with over 65 image stores in major cities, including Shanghai, Shenzhen, and Hangzhou. Liu has 3.7 million followers on Weibo.