According to data from Sensor Tower, as of August this year, Temu’s user base had reached 91% of Amazon’s and is expected to surpass Amazon by the end of the year. In 84 countries and regions, users in 53 of them prefer Temu. The preference for Temu is particularly evident in the European market, where users in 28 out of 30 countries favor Temu. However, the market share gap between the two in the US remains significant. According to research firm Emarketer, Amazon holds about 40% of the US market share, while Temu is expected to grow to 2.3% by next year.