Burberry today announced Chinese actress Zhang Jingyi as its new brand ambassador, releasing an official photo of her. Burberry noted that since her debut, Zhang has showcased her exceptional acting skills and unique understanding of characters in critically acclaimed works such as Run for Young, Lighter and Princess, Blossoms in Adversity, and Love Will Tear Us Apart. Her fresh and natural performance style has won her audience appreciation and industry recognition. Currently, Zhang has 65 million followers on Weibo, and the campaign has garnered 20 million views to date.