Swedish brand H&M has announced its entry into the Chinese e-commerce platform Pinduoduo, opening an official flagship store and launching a trial operation. At the same time, H&M has also joined the Douyin platform. This move highlights H&Ms commitment to digital strategy and exploration of new opportunities in the Chinese market. Historically cautious about platforms like Alibaba, H&Ms decision reflects growing confidence as Pinduoduo has surpassed Alibaba in market value, indicating a shift in the brand partnership landscape.