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Lululemon unveils wellness campaign in Shanghai

Lululemon released its “2024 Wellbeing Report” on September 24 and announced the launch of its annual Feel Good Together campaign for the fourth consecutive year, encouraging the public to explore the concept of wellbeing through conversations and physical activity. The campaign includes the Wellbeing Garden exhibition, created in collaboration with Graphic Rewilding, which uses different flowers to represent yoga, running, training, and recovery. The exhibition will be hosted at the Start Museum in Shanghai’s Xuhui District. Lululemon, along with ambassadors and community partners, will organize a week of events at the venue, including yoga, running, and training sessions, as well as discussions on wellbeing.

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