Christian Louboutin appointed Chinese celebrities Yang Mi and Karry Wang as global brand ambassadors on September 22, aiming to boost its growing business in China. Both will represent the brand at events throughout the year, with Yang appearing at Paris Fashion Week in 2025 and Wang leading an event in China in November. This marks an elevation from their previous roles as China brand ambassadors, reflecting the brand’s deeper commitment to the Chinese market. Despite China currently accounting for a small portion of its overall business, Louboutin has expanded its presence, with 20 boutiques and plans for more.