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Barbour opens 1st Beijing store

British clothing brand Barbour, established in 1894, opened its first Beijing store at Indigo Mall on September 20, coinciding with its 130th Anniversary Experience Exhibition. Over the past two years, Barbour has expanded in China, launching over 20 stores in major cities. The event, marking the brand’s first 130th-anniversary celebration in Asia, was attended by actor Han Dongjun and industry executives. Barbour also unveiled a limited edition collection tailored for Asian consumers, featuring six jackets and a bag, incorporating modern designs while maintaining the brand’s signature outdoor style.

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