Domestic high-end cashmere brand Erdos 1980 announced Zhao Liying as its new brand ambassador on September 20. Zhao is a Chinese actress and singer recognized for her roles in television series such as Legend of Lu Zhen, Boss & Me, The Journey of Flower, and Wild Bloom. On September 21, she received the Excellent Actress Award at the 34th Feitian Awards for her performance in Wild Bloom. She has 91.65 million followers on Weibo.