Columbia hosted a “Hiking Party” at Pudacuo National Park in Shangri-La, Yunnan, on September 17 featuring performances by Jiang Qiming and participation from Wen Qi. The event included live music and hiking routes within the park from September 15 to 17. The gathering was intended to celebrate outdoor activities and connect hiking enthusiasts. Columbia’s activities led up to its Super Brand Day on Tmall, which took place yesterday.