According to sources, French designer brand Lemaire will open its first store in Chengdu at Taikoo Li, which is undergoing renovations. Founded in 1991 by Christophe Lemaire, former creative director of Hermès, the brand was officially renamed Lemaire in 2014 after a collaboration with Sarah-Linh Tran. In recent years, Lemaire has gained popularity in China’s wholesale market, launching a Tmall flagship store in 2022 that offers a full range of products, including menswear, womenswear, bags, and footwear. In April of the same year, the brand also set up an account on Xiaohongshu to prepare for its expansion in the Chinese market.