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Ctrip named Asia’s best online travel agency

Global brand strategy and design consultancy InterBrand has released its “2024 China Best Brands Ranking,” with Ctrip being the only travel brand listed, showing a 20% increase in brand value to 7.309 billion RMB ($1.01 billion). Meanwhile, the 2024 World Travel Awards recently named Ctrip’s international platform as Asia’s Best Online Travel Agency. Ctrip’s Q2 2024 financial report indicates a significant revenue boost of approximately 70% for its international platform, with a 76% increase in revenue from the Asia-Pacific region. Currently, over 65% of Ctrip’s international transactions are completed via mobile, rising to 75% in Asia. Additionally, Ctrip recently opened an Asia Live Streaming Center in Thailand to enhance its international presence.

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