L’Oréal Group’s high-end anti-aging brand Helena Rubinstein recently announced that its trademarks “Helena” and “HR” have been included in the 15th Batch of Key Trademark Protection List published by the Shanghai Intellectual Property Bureau. This list provides focused protection for registered trademarks with significant market influence that are prone to infringement and counterfeiting. Being included in the list allows the brand to implement additional trademark protection measures, effectively combat trademark infringement, and safeguard consumer rights.