Maotai’s stock price closed at 1,304.13 RMB ($180) on September 13, marking a new low since November 1, 2022, and briefly falling below the 1,300 RMB ($179) per share mark during trading. The current price is down by half from its peak, with a decline of over 20% this year and a market value loss exceeding 480 billion RMB ($66 billion). The volatility in the baijiu (white liquor) sector is reportedly linked to lower-than-expected sales during the Mid-Autumn Festival, despite it being a peak season.