Yohji Yamamoto launched its Tmall Global flagship store on September 5, featuring the main Yohji Yamamoto brand, as well as sub-brands and online-exclusive S’yte, including Ground Y, Y’s, discord Yohji Yamamoto, and Limi Feu. Yohji Yamamoto opened its first official authorized store in Shanghai’s K11 Shopping Art Center on February 1. Since entering the mainland China market in 2020, Yohji Yamamoto has established stores in four major shopping centers: Chengdu Taikoo Li, Shenzhen MixC, Beijing Sanlitun Taikoo Li, and Shanghai K11.