On September 5, Coach announced its new global ambassadors: actress Gulnazar, Elle Fanning, Charles Melton, and Storm Reid. They will be featured alongside returning stars Koki Kimura, Li Yongzhi, and Jayson Tatum in the brand’s latest advertising campaign. The campaign, titled “Unleash Your True Self,” focuses on staying authentic and accepting imperfections. The fall collection continues with the theme of “Dare to Be Yourself, Follow Your Heart,” aligning with Coach’s brand philosophy of promoting personal exploration and self-expression.