Whoo, a luxury skincare brand under LG Household & Health Care, appointed actor Li Xian as its global ambassador. Li will promote Whoo’s Pro skincare line. He expressed his enthusiasm for the brand, highlighting its blend of tradition and modernity. This partnership is seen as a strategic move to leverage Li’s popularity and expand Whoo’s reach in both domestic and international markets. Li has 24.28 million followers on Weibo.