French luxury brand Balmain has launched its first fragrance line, Les Éternels de Balmain, in collaboration with Estée Lauder. The collection features eight perfumes, now available at select boutiques and on Balmain’s website. This follows a 2022 licensing deal with Estée Lauder for developing beauty products. Balmain’s fragrance history dates back to the 1940s with the iconic Vent Vert. According to Barclays, the global fragrance market, valued at $64.4 billion, has seen strong growth since 2021, particularly in the premium segment.