On August 24, L’Oréal China marked the 10th anniversary of the Shanghai Dance Theatre’s Crested Ibis by launching a biodiversity conservation initiative focused on the bird and its habitat. In collaboration with the China Environmental Protection Foundation, L’Oréal established the Biodiversity Conservation Fund and donated to the Shaanxi Hanzhong National Nature Reserve Management Bureau. The funds will support Crested Ibis monitoring and habitat restoration projects.