Skechers, in collaboration with Southern Weekly and the National Center for Social Research and Big Data at the Chinese Academy of Social Sciences, has released the “2024 Urban Population Sports Insight Research Report.” The report reveals that with the increasing diversification of sports scenarios, urban Chinese now view exercise not just as a pursuit of speed and intensity, but as a comfortable lifestyle activity that can be done anytime and anywhere. The report also highlights that adults prefer sports gear that combines “comfort” and “professionalism.” Key concerns for adult sports shoes are durability (39.56%), adaptability to various surfaces (37.86%), and breathability (37.37%). For sports apparel, the main concerns are temperature control (45.6%), moisture-wicking and quick-dry capabilities (43.97%), and suitability for multiple wearing scenarios (37.68%).