As traditional Chinese clothing like Hanfu gains popularity, Tmall Fashion has launched its "Chinese Fashion is the Pinnacle of Style" campaign for autumn-winter, showcasing new trends with influencers such as Narána Erdynéyeva and Xu Jiaqi. On August 16, the "Winds of the East: Chinese Fashion Feast" event featured celebrities like Liu Yu and Pei Bei in new Chinese-style designs. Tmall also announced the 2024 Tmall Chinese Fashion Awards on August 20, highlighting trends such as Fusion of Chinese Style and Minimalist Relaxation. The campaign includes collaborations with brands like Ubras and UR, offering fresh Chinese-style fashion for the season.